Start with a fixed-price review. Use its evidence to decide whether specific follow-on work is justified.
The introductory audit is a bounded first decision, not an automatic retainer. It produces observed findings, prioritised actions, a 45-minute walkthrough and verification steps. The work is priced before it starts so the first conversation can focus on the site and the question rather than an open-ended discovery bill.
After the audit, the next route stays open. A team can implement the recommendations internally, ask for a fixed-scope repair, or discuss ongoing delivery. Continuing work is scoped from the evidence, with ownership and expected outputs agreed in writing. Agency and white-label arrangements receive a separate partner discussion because their reporting, approval and client handoff needs differ.
The displayed rate covers the stated audit offer, not every possible SEO activity. Access needs and site boundaries are confirmed first. If the requested question requires a materially different scope, that difference is raised before work begins rather than added silently. No payment functionality exists on this site; booking starts a conversation and any engagement is agreed separately.
Pricing follow-on work before diagnosis would encourage false precision. A small template correction, a multi-market migration and an editorial roadmap do not require the same inputs or owners. The audit creates enough clarity to describe those differences. A written scope can then state deliverables, exclusions, review points and the evidence used to verify completion.
The introductory audit price covers a bounded diagnosis, documented findings, prioritised fixes, verification steps, and a 45-minute walkthrough. Scope and expected delivery are confirmed before the review starts, so the price is attached to a defined output rather than an open-ended promise.
The audit does not commit you to further work. You can implement the recommendations internally, use another supplier, request a fixed repair scope, or discuss ongoing delivery. Any follow-on work is priced separately in writing after the evidence shows what is required. If a retainer is agreed, the audit fee is credited to its first month.
White-label arrangements follow a separate partner discussion because access, responsibilities, presentation, volume, and cadence vary by agency. No public partner rate is implied. The aim is simple pricing where the scope is known, then an explicit decision when it is not.
Pricing stays simple because the work should be understood before it expands. The introductory audit is a bounded starting point: it examines relevant evidence, records findings, orders the next fixes and explains how to check them. The 45-minute walkthrough lets the owner challenge the reasoning, ask what matters most and decide what can safely wait.
The audit is not a subscription, payment plan or promise that every technical warning will be repaired. It is a decision tool. After delivery, the owner can implement internally, commission a defined repair scope or discuss ongoing delivery. Each route is priced after the actual work is known. That protects both sides from a retainer built on assumptions.
For agencies, white-label work is scoped separately. The discussion covers client-facing brand, access, approval owner, reporting format, responsibilities and cadence. A public audit price should not be mistaken for a partner delivery rate because the work and ownership model differ.
The useful question is not only what SEO costs. It is what decision the spend makes easier. The audit answers that question with a finite review and walkthrough. Ongoing work is considered only when evidence shows a continuing need and the owner can identify the people responsible for implementation. This keeps scope, price and accountability together.